Janakkala municipality image – partnership table

The municipality of Janakkala is at a new crossroads after the biggest upheaval in municipal history, the social welfare area reform. What kind of identity do we have? What does Janakkala feel, look, taste, and smell like?

Summary of the open resident survey.

The partnership table considers Janakkala’s identity and the image and marketing built upon it. The work will last the whole spring, including four remote meetings (January 19, 2023, from 4:30 PM to 6:30 PM, February 16, 2023, from 4:30 PM to 6:30 PM, April 20, 2023, from 4:30 PM to 6:30 PM, and May 11, 2023, from 4:30 PM to 6:30 PM), intermediate work, and a survey affecting all residents. The partnership table includes a group of interested parties, residents who have signed up to participate, the municipal communication manager, communication planner, cultural producer, the advertising agency Precis chosen to implement the new graphic design, the illustrator of the lynx mascot Wallu Vaalio, and facilitators from Maahenki Oy.

In the first meeting in January, the following four themes emerged from the discussions and tasks.

Let’s be bold and wonderful 

The lands of the swordsman have a long and glorious history to draw from, with knightly activities supported by interesting archaeological finds. Paths have been walked in Janakkala for a long time, and there are plenty of stories. Perhaps Janakkala could earn a knightly title in the future? Not to mention that Kalpalinna also has the Alps of Southern Finland.

Let’s change the perspective

A blemish or an unpleasant-looking place or thing. Could they be turned into strengths? Perhaps with a twinkle in the eye. Everything depends on the angle from which the matter is viewed.

Enthusiasm, craziness

In Janakkala, it’s easy to be crazy, enthusiastic, and passionate about diverse activities. In these discussions, janakkalalaisuus (Janakkala-ness) as an actor is emphasized; as enthusiasts, village visitors, horse lovers, car enthusiasts, etc…

Place to be – Janakkala as a good everyday place

Can good services make a difference? When everything is nearby, it’s easy for example with electric cars. Could mobile services be developed, making Janakkala the best place to live? The ease of living relates to location, services, nature, and also the strong identities of the villages.

Reflections from the first workshop about Janakkala (PDF)

Final conclusion

The municipality’s graphic design has been renewed. A new logo, new colors, and a landscape element have been adopted.

The municipality’s tone is friendly and relaxed.

The municipal mascot Ilves became a telemarketer to promote the wonderful everyday life in Janakkala. The mascot was animated, and a digital marketing campaign was carried out from a series of five videos.
Watch the videos.

Also, Janakakkala2024 – the municipality’s coolest toilet competition was ideated at the partnership table.

The work was guided by Maahenki Oy owned by the Rural Education Association

Learn more about the partnership table work.